UMBC SWIMMING AND DIVING’S INSTAGRAM
Challenge
Enhancing the visual appeal of the UMBC Swim and Dive Team's Instagram to attract more viewers, particularly recruits, presents a unique challenge. While maintaining the school's color palette and ensuring coherence with the team's branding, it's essential to create designs that stand out in a crowded social media landscape. Balancing the need for vibrant, eye-catching visuals with professionalism and attractiveness to potential recruits is key. Incorporating team roster pictures adds a personal touch while conveying a sense of camaraderie and dedication. Finding the right balance between boldness and professionalism is crucial to effectively engaging the target audience and achieving the desired impact.
Solution
To address this challenge, I approached the project with a focus on creating visually striking designs that align with the UMBC Swim and Dive Team's brand identity. Utilizing the school's colors as the primary palette provided consistency and familiarity while ensuring that the designs would stand out on the Instagram feed. By prioritizing bold, attention-grabbing elements, such as dynamic typography and vibrant graphics, I aimed to capture the viewer's attention and convey the team's energy and enthusiasm for the sport. Incorporating team roster pictures added a personal touch and humanized the content, making it more relatable to potential recruits. Through careful attention to design principles and a commitment to delivering visually appealing yet professional content, I successfully created a series of Instagram designs that effectively elevate the UMBC Swim and Dive Team's social media presence and attract more viewers, particularly recruits.
